I've had a few people ask me how to make flat lays on Instagram so I thought I would throw together a quick flat lay tutorial. Please keep in mind that I am the least tech savvy person I know (except for maybe my father) so bear with me. If I am unclear about a certain step please feel free to ask questions. On the plus side, if I figured out how to make flat lays then you can too!
For those who don't know, this is a flat lay. Flat lays are an effective mode to get your product more exposure by allowing the customer to see your item as it would appear in an actual outfit. The more flat lays you have with your product, the more versatile your product appears. As an added bonus, they help bring exposure to other small businesses!
If you have an iPhone, you are in luck. I looooove the Bazaart App. It's free (although it does have in app purchases, none of which you need) and insanely user friendly. For this app all you have to do is take screen shots of products using your iPhone. You want to make sure you take screen shots of product photos on white backgrounds, otherwise it looks funky. After you take your screen shots, you want to crop them to remove everything but the image of the product. Once your photos are cropped, open the app, hit the "Create" button, and then add your photos to the collage. You can drag, drop, resize, rotate, flip, etc. It is so user friendly that I didn't think step-by-step user screenshots were necessary. However, if you are confused feel free to ask!
Unfortunately, there is no Bazaart app for Android devices. I googled apps similar to Bazaart and these came up. I've never used them so I cannot speak to their ease of use. They might be worth a try!
Another option for both Android and iPhone users alike is Polyvore. Polyvore has its pros and cons. The upside is that you can go on a clipping spree and clip tons of products that you like (similar to how you would pin items on Pinterest). All of your clipped items are then saved to a board and you can use them for later. The site also keeps track of the website you clipped from, how much the product costs, etc. This is especially helpful for people like me who constantly take screenshots of products I like on my iPhone and then forget who actually makes the product. The downside is that it takes two devices to upload a flatlay onto Instagram. You need your laptop or PC to make the actual flat lay and the app to post your creation onto Instagram.
If you decide to try Polyvore, you must first sign up for an account. It is free and only requires an email address.
You will also need to download the Polyvore Clipper for your tool bar. It will show up in your tool bar just like the Pin It button for Pinterest.
Once you have your Clip to Polyvore button installed, you are ready to start clipping your items. To clip, you simply go to the website of the product you'd like to use, click on the Clip to Polyvore button, and save your image. Easy peasy!
Once you have clipped and saved all of the items you would like to use in your flat lay, now you get to do the fun part!
Log into your Polyvore account and hit "Create."
If you click on the "My Items" tab everything you have ever clipped will be stored there. The nice part, again, is if you forgot where you clipped from you can click on the item and you will be directed to the website. At this point, you just choose whatever items you would like to include in your flat lay and just drag and drop. Once in the collage, you can resize, move around, flip, rotate, etc. Once you have your flat lay organized the way you'd like you hit the "Publish" button on the right hand side of the collage.
Give your set a name, a description, and a category and you are done! Now, go to the Polyvore App on your phone (again, a free download) and upload to Instagram! Don't forget to tag all of the shops you featured when you upload onto IG.
Woot! You're done! Trust me, it sounds like a lot more work than it actually is. I love creating flat lays and have a lot of fun being creative with outfits. I can't wait to see what you guys come up with!