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Friday Favorites: Vida + Wild

By Sarah Adams Permalink

¡Feliz Viernes!
We're back with our Friday Favorites! This week we're sharing another of our favorite small shops, Vida + Wild.  Vida + Wild tees and accessories celebrate feminism and Latinx culture. We're sure you'll love their designs, and the owner Ariana, as much as we do!
Tell us a little bit about yourself! 
Hola! I'm Ariana, I'm 25 and a stay at home mom of three. I live in San Antonio, TX, but am originally from California. My house is chaotic and messy, we’re always blasting reggaetón music and dancing around. And always eating! 😂
What made you decide to start Vida + Wild?
I'd like to say it was for my kids, but to be honest it was really more for me. I've been a stay at home mom for the past 4 years and it really started to drain me. You can forget who you are and what you like to do. I was searching for something to spark a fire in me again and it wasn't until I started hand lettering that I felt some excitement and passion. That's what VIDA + Wild started as, hand lettered prints. I started with customs and soon realized what I really loved was creating girl power designs and those became really popular. I was living in Puerto Rico at the time and was pregnant with my third child. Life was crazy living with my in laws, preparing for another baby and in a real financial struggle that making shirts didn't even seem like something I would ever do. I had a lot of people cheering me on and saying "Put that on a shirt!" so one day I just said "Fuck it, I'm doing it!" (can I say that? LOL) and now here we are.
How do you decide which designs to introduce?
Honestly I have no idea what I’m doing. 😂 I create something I’m passionate about and put it out hoping others will be too.

Where did your passion for social issues come from?
I've always been a really passionate feminist. It's just something that I always remember thinking about and talking about and I have my mom to thank for that. She is such a strong force that I've always looked up to and wanted to be like. She's always taught me that being strong and independent are two of the best qualities I could have. Also coming from a family of immigrants, my mother came to the US as a child and became a US Citizen as an adult, I have such a deep love for my culture. With the 2016 election being as painful as it was, really for all marginalized groups, but specifically for the Mexican/Latinx community, a fire started within me. I was watching my people being shamelessly ridiculed, while the President of the United States just mocked and made jokes out of us. I was determined to never be quiet again. My community needed my voice, my family needed my voice and I needed my voice. It’s been so powerful to stand so firmly in what I believe. I love being a woman and I love my cultura. 
What is your favorite design in your collection?
It changes often because I fall in love with everything I create, but I’m currently obsessing over my new Take Up Space tee. Another favorite is Madre Mágica because it was my first ever adult tee back in 2018 and I remember being so nervous that grown ups would prefer to just buy for their kids, but they loved it too! I’ve redesigned it and these two are actually on PRE ORDER right now and today is the last day to order.
What can we expect in 2020 from Vida + Wild?
Well life is so unknown right now with everything going on in the world, but you can definitely expect lots of new designs, hopefully new products like hats and mugs. I’m also transitioning to screen printed tees which is a pretty big shift for me. I’m very excited!
Do you have a favorite quote?
Absolutely. “I am my own muse, I am the subject I know best. The subject I want to know better.” - Frida Kahlo
I even have a shirt inspired by it. 
What is one piece of advice you’d give to your younger self if you could go back in time?
Listen to your mother! But really. 
OPTIONAL: Would you like to give a coupon code to our followers?
Everyone can use code STAYHOME for 20% off the entire site. 💕



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