If you follow along on our Instagram page, then you likely saw this week's Friday Favorite taking over our feed earlier in the week. It's no secret that Typical Black Tees
is one of our all time favorite small shops. Not only is owner Nicole McCrimmon an incredible business owner but she is the founder of Brown Babes Rep, Too
, a group that advocates for diversity and representation in the small shop world and beyond. She is, in every sense of the word, magic.
Tell us a little bit about yourself!
Hi, I'm Nicole! I can best be described as a wife, mom of 2, entrepreneur and your local outspoken Black feminist.
I started Typical Black Tees
when I needed a way to express both my love for Black people and frustration with racism. I loved buying clothing about social change and activism, but knew that the small shop community needed a brand that truly represents Black people.
How do you decide which designs to introduce?
I am really, really festive haha. I love that my brand can have an important message while celebrating Christmas and Valentine's Day, so I plan for a lot of different holidays and significant days. The rest, I pretty much release randomly. Sometimes, I come up with designs ideas and write them down, tweak, try it on my kids and tuck it away. Sometimes, I come up with something and release it that day. That's the fun part of running the show, right? Changing the rules when I want to!
I talk a lot about how TBT
is inspired by our family, and a lot of people wonder where that design comes from since I have two boys. That design, specifically, is for me. I keep my kids in mind a lot when it comes to our kid's designs, but I also think of what messages I needed when I was a little girl. It's an important message because I feel like society puts Black & brown girls specifically into a box, I know I definitely felt that way growing up. Saying we can do anything means we're not limited to whatever the world thinks we can do, it means simply that- ANYTHING! Despite so much stacked against us, Black & brown women and girls continue to prosper, make history and influence the world. With the right support, I really believe we can do anything, and we deserve to be told as often as possible.
What can we expect in 2020 from TBT?
When I started TBT,
I had no idea if it would ever make me any money. I knew I needed to start it, but I never considered that it would be where it is now in just 1.5 years. This year, I am focused on growing TBT
by automating a lot of our processes so I can spend time on marketing and other business pursuits. We started and until recently cut, then pressed each shirt by hand and it took a lot of time, especially when we've gone viral or gained a lot of traction. As of a few weeks ago, we are using DTG printing and screen print transfers for our tees, and I am excited to see where we go. We're also releasing new items such as hats, dresses and patches in existing designs, and new designs drop all the time!
What is your favorite design in your collection?
Do you have a favorite quote?
This sounds really morbid...hear me out.
"The child who is not embraced by the village will burn it down to feel its warmth" -African proverb
I connect with this quote mostly within my household, I keep it at the forefront of my mind as a cautionary tale that I've seen way too often. It inspires a lot of my parenting beliefs. Are my children's needs met? Am I nurturing them in the way that they individually need? Am I surrounding them with love, and people who will protect them and take care of them? Am I being diligent in protecting them? I often remind myself that my kids aren't just my kids, they are people who will either make the world better or worse. I am hopeful that I am raising them to make it better.
What is one piece of advice you’d give to your younger self if you could go back in time?
Do what the hell you want! I followed a lot of different opinions that weren't right for me when I was younger. I never took the time to decide what I wanted, independent of all other factors. If I could go back, I would explore myself more and take the path that felt best to me at the time, no matter how risky and no matter who believed I could do it.
Would you like to give a coupon code to our followers?
Definitely! Use code WIREANDHONEY for 15% off until February 29th!